Tue 15 Jan 2008
Last speculative post before MacWorld - MacBook Leaf?
Posted by Craig under Computers with the tags Apple • MacBook Air • MacBook Leaf • MacWorld 2008I was thinking more about this having read numerous posts riddled with speculation.
While it would appear everyone is in agreement that there will be a new MacBook called the MacBook Air, I’m still not convinced!
I just don’t think they would have used the product’s name in the teaser promo, and if they did I would have expected them to capitalise it to read “Air” rather than just “air” - but perhaps I’m wrong, it’s happened before!
The picture Apple have chosen to use on the banners is of the upper portion of their logo, focussing mainly on the stalk and leaf at the top of the apple.
The leaf isn’t actually connected to the apple, so literally the thing which is in the air is the leaf - perhaps therein lies the clue to the name of the new laptop?
In a way, a laptop opens up like a leaf - especially if it has a teardrop shaped profile as has been rumoured lately.
My money is still on something less literal - the new iTunes services, movie rentals etc which will hopefully be housed on a new media server which will connect to any and every appliance in the home to keep all your media in the one place but accessible to all.
Perhaps I’ve been thinking about this too long, and I bet Steve Jobs etc are having a right giggle at all the ideas floating around - but are pleased as punch at the amount of publicity it’s creating!
Not long now until showtime…
January 15th, 2008 at 12:10 pm
You really need to get an Apple computer; I’m concerned you might explode with excitement otherwise!
I’m actually hoping Steve Job’s gets on stage, says very loud and clear, “there is something in the air”, farts, and then walks off. Just for comedy value.
In all seriousness though, a new product line would be very interesting. Although when I heard the rumour of an update to the MBP range I was a little disappointed. Which is the problem with Apple…
You shell out a load of money and get something wonderful. Then they update the model and generate a lot of hype and fantastic feedback, but you can’t afford it because of your initial purchase. Apple causes contentment issues with me.
January 15th, 2008 at 1:34 pm
Ollie »
I was hoping for a purchase, but fate seems to be conspiring against me - Kirsty was made redundant last week so financial plans are on hold for the time being until things get sorted out there!
Personally I don’t think there will be any major revisions to the existing laptop ranges - apart from perhaps announcements that they will get the new Intel chips - if there are laptop plans a’coming then it will be this new lightweight model.
The best rumour I’ve heard is that it will feature induction charging - no more cables and chargers - which would be really cool, but unlikely at this time I feel.
With regards Apple’s constant updates, I think that this happens with everyone - it’s just that the others are less in the constant media (and blog) spotlight so updates to what you have already bought can pass you by without you necessarily knowing about it.
I think the main thing to bear in mind is how you opened the last paragraph - you have spent your money and bought “something wonderful”, you shouldn’t let Steve Jobs announcing something else detract from that.
Although that’s easier said than done!
January 16th, 2008 at 2:48 pm
Sorry to hear about Kirsty, I’m sure another job that will be even better then the last will turn up sooner or later.
You make a good point about Apple’s marketing, saying that they are a company who are mentioned in the blogs a lot, probably more than others. I guess it comes down to what you’re exposed to.
Induction charging sounds very cool, but I think you’re right in saying it will be a while yet.
Replying now knowing what the product was in your post, I am content. Maybe it’s a little shallow to say this, but I think the MBPs are much better looking, plus they have more squeezed into them and really don’t weigh that much. Certainly no more than any other non-Apple laptop out there.
January 16th, 2008 at 3:47 pm
Ollie »
I think the other thing to bear in mind is that Apple only have four or five recognised product lines - MacBook, MacBook Pro, iPod and iPhone (plus now the MacBook Air and the rejuvinated Apple TV) so unlike someone like Dell who have a seemingly endless model range, any changes at all to Apple products quickly become big news.
The changes to existing models this time around were relatively minor, and what was altered, apart from the iPod Touch update, was made available for free to existing owners as well which is a good move - can’t see too many other manufacturers doing that!