Following on from the last post, I’ve got to mention the recent direction Cadburys have gone in for their latest adverts.

Of course we had the Gorilla ad a few months ago and now they’ve recently started showing the follow-up which is even stranger!

Plenty of viewers were put off by the ad featuring the gorilla as it had nothing at all to do with the product it was advertising so I can’t see this latest one getting a more positive reception.

I think music is important in how we remember things. Certain songs will always bring back memories or feelings of a time or place, which I suppose can be a good or a bad thing!

Because I think music helps your brain connect with things, I find it fascinating to see how the media uses it in not only their programmes but also in adverts.

Even in movies it’s really strange if you watch a scene where there’s no music in the background - imagine watching Jaws without the da-dum, da-dum going on in the background whenever anyone goes into the water, it would be rubbish!

When you are famous, various brands must see you as a walking talking advertising machine - footballers get handed sackloads of cash to wear the latest fancy coloured boots from Nike, adidas and the rest, while actors and singers are pursued to promote a multitude of products in adverts on TV and in print.

It must be hard to turn down a large pile of cash for what will probably be very little work, but some people go way overboard and spread themselves around too many products which has the negative effect of ensuring noone knows which product is being advertised when they see him.

What should an advert do?

To me, it should inform the viewer about the product and inspire or encourage them to go out and buy it.  So many ads these days do neither, yet companies are obviously willing to spend thousands of pounds on their advertising budget on these nonsense ads and I don’t understand how they can justify it.

Ads on TV at the moment are broken down into 3 categories - for me at least.  First there are those which do inform me about the product, but are simply wrong for some other reason - mainly because they are plainly just ridiculous.