Last night I watched a little TV, not too much as I was busy with something else, but even in the short time I was actually looking at the screen I saw adverts for everything from cars to feminine hygiene products yet today I have bought absolutely nothing.

I can’t think of a single time where an advert has made me want to buy  a product I didn’t already want or need anyway.  There have been occasions when I would have perhaps seen an advert for something, such as deodorant for example, where I would normally buy one brand but instead bought this other brand because of the advert I’d seen for it - but I was going to buy deodorant of one kind or another so what the advert succeeded in doing was to lure me over from another manufacturer.