When you are famous, various brands must see you as a walking talking advertising machine - footballers get handed sackloads of cash to wear the latest fancy coloured boots from Nike, adidas and the rest, while actors and singers are pursued to promote a multitude of products in adverts on TV and in print.

It must be hard to turn down a large pile of cash for what will probably be very little work, but some people go way overboard and spread themselves around too many products which has the negative effect of ensuring noone knows which product is being advertised when they see him.