Wed 2 Apr 2008

Cadburys new Airport advert - better than Gorilla?

Posted by Craig under Media with the tags • • • • •

[3] Comments 

Following on from the last post, I’ve got to mention the recent direction Cadburys have gone in for their latest adverts.

Of course we had the Gorilla ad a few months ago and now they’ve recently started showing the follow-up which is even stranger!

Plenty of viewers were put off by the ad featuring the gorilla as it had nothing at all to do with the product it was advertising so I can’t see this latest one getting a more positive reception.

 

Tue 13 Nov 2007

Ads that are right…and ads that are just wrong

Posted by Craig under videos with the tags • • • • • • • • •

[4] Comments 

What should an advert do?

To me, it should inform the viewer about the product and inspire or encourage them to go out and buy it.  So many ads these days do neither, yet companies are obviously willing to spend thousands of pounds on their advertising budget on these nonsense ads and I don’t understand how they can justify it.

Ads on TV at the moment are broken down into 3 categories - for me at least.  First there are those which do inform me about the product, but are simply wrong for some other reason - mainly because they are plainly just ridiculous.