I’ve not been on a plane for a few months now, but the one thing I always liked about flying was that you knew you were pretty much guaranteed an hour or two (or three or four) of peace and quiet.

Admittedly there are sometimes rowdy passengers or kids or whatever, but on the whole it’s a nice quiet place to be - apart from those annoying announcements the cabin crew are forced to do over the loudspeaker, which can get a bit annoying.

But once I’m buckled in, iPod on and book opened then I’m a happy camper until it gets to landing time and everything has to be packed away.

What should an advert do?

To me, it should inform the viewer about the product and inspire or encourage them to go out and buy it.  So many ads these days do neither, yet companies are obviously willing to spend thousands of pounds on their advertising budget on these nonsense ads and I don’t understand how they can justify it.

Ads on TV at the moment are broken down into 3 categories - for me at least.  First there are those which do inform me about the product, but are simply wrong for some other reason - mainly because they are plainly just ridiculous.