Last year I was full of hope and praise for Lewis Hamilton coming into F1 after having seen him drive in GP2 at Silverstone last year, but his first year in the top formula wasn’t all plain sailing.

From a results point of view, last season would appear to have gone almost as well as it could have, however the history books don’t tell the full story.

Not since Michael Schumacher have we had a driver who has divided opinion into two camps so far apart - the lovers and the haters. For some reason, neither driver has many people who are simply indifferent towards them.

Over the years there has been many an advert made which has highlighted the association between a sports star and a product - as usual some good and some bad.  In the main I think it can be good to see a different side to people, get to know a bit more about their personality - assuming they have one…

The most recent batch of adverts to hit our screens in Britain feature the media’s darling, F1 driver Lewis Hamilton, and again some are good….

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…and some are bad…

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